Whether it’s directing visitors to a specific area, reinforcing brand identity or promoting products and services, interior signs play a key role in connecting physical space with customer interaction. Signs that are clear, engaging and informative help establish a seamless customer experience.

Indoor Signage Scottsdale said that when choosing the right signage material for your business, consider durability and aesthetic appeal. Acrylic is a popular indoor signage option, as it’s lightweight, durable and has a professional look. It also resists cracking and chipping and is available in a variety of colors and finishes, including matte. Corrugated plastic, commonly known as Coroplast, is another durable and inexpensive choice. It features a zigzagged plastic interior between two sheets of exterior vinyl.

If you want a more polished look, you may want to choose metal for your signage. This material is rigid and strong, with the ability to be shaped, polished and finished to match your company’s branding and design preferences. Metal is also a great option for directional signage, with the ability to display arrows that make it easy for customers to find their way.

The font and contrast of your signage are also important factors to consider. Aim for a high level of contrast between your signage’s text and background to make it easier to read from a distance. Fonts with serifs and lowercase letters are better for legibility, as they are easier to distinguish from a greater distance. Similarly, signage that uses bright or eye-catching colors will be more visible to your customers, as they will stand out from the surrounding environment.

Directional and wayfinding signage is a critical component of any store, hospital, office or museum. It helps people navigate through a complex space without the need to ask for directions or get lost, reducing their stress and increasing their satisfaction with your business. These signs should feature simple, clear instructions and include arrows that are easy to read at a glance.

Promotional signage can increase customer awareness of a product or service, encouraging them to add it to their cart. Use creative, eye-catching visuals to generate a sense of urgency or limited time offers that encourages your customers to take action.

With the ability to be easily customized to fit your business’s marketing strategy, indoor signage is an effective tool for achieving a wide range of goals. Whether you need to promote your new product or remind customers of a special offer, our team will create high-quality signage that will stand out from the competition. To ensure your signage is as effective as possible, you should pair it with the appropriate lighting to highlight the message and enhance its visibility. Choose lights that don’t produce glare or cast shadows, and are evenly distributed for optimal clarity. Using LED wall lights, picture lights or sconces can be an excellent choice for this purpose, as they provide uniform light and are ideal for glass, vinyl and acrylic signage. They’re also easy to transport, making them a great option for events and trade shows.